Urban Boutique
A fashion e-commerce store redesigned from the ground up — resulting in 250% growth in online revenue within 90 days of launch.
The challenge
Urban Boutique had a loyal local customer base and strong product photography, but an outdated website that made shopping frustrating — slow loading, poor mobile experience, and a checkout flow with too many steps and too little trust.
Their conversion rate was under 1%. They knew they were losing sales, but didn't know how to fix it.
Our approach
We started with a thorough review of the existing checkout analytics to identify where customers were dropping off. The biggest issue was checkout friction — too many form fields, no guest checkout, and a confusing payment step.
We rebuilt from scratch: mobile-first design, Stripe for payments, and a checkout process reduced to three clean steps. We also reworked product pages to better showcase the clothing with high-quality image galleries and clear size guides.
What we built
- Mobile-first product catalogue
- Smart product filtering and search
- Wishlist and save-for-later functionality
- Streamlined 3-step checkout (Stripe)
- Guest checkout option
- Size guides and styling suggestions
- Order tracking and email confirmations
The results
"Our e-commerce sales increased by 250% within three months of launch. The site is beautiful and the checkout experience is seamless. Genuinely impressed."
Michael Chen — Founder, Urban Boutique
Ready to increase your e-commerce revenue?
Let's look at where your store is losing sales and how we can fix it.